To all our savvy Instagram users, the social media platform has released the newest and greatest, IGTV. IGTV is both a standalone and within Instagram app. By now, most users might have noticed the new button on the top of their screens. IGTV is a new app that allows Insta-users to watch videos, up to one hour in length, from their favorite influencers and content creators. Instagram CEO, Kevin Systrom, stated the new app “is different in a few ways. First, it’s built for how you use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute.” The great part about IGTV is that while content is curated to your interests, users can still discover more by switching between ‘For You’, ‘Following’, ‘Popular’ and ‘Continue Watching’.
Instagram is making additional efforts on producing features for its demanding users, but the app might also be attempting to keep up with other social platforms such as, YouTube. IGTV offers a whole new set of tools for current content creators and may also attract influencers and internet celebrities from YouTube. Mochee is already implementing content for our clients on IGTV as well as our own channel, be sure to check it out!