What social media platforms are best for marketing your business?
Social media continues to grow as a crucial marketing tool for businesses, and social media works as a connector between businesses and potential customers. Marketers are given the opportunity to engage their target audience through social media, but only by having and utilizing a strong social media strategy. Another crucial step is using the correct social media platforms depending on a business’s industry. Using social media marketing properly will increase brand awareness, knowledge about consumers, competition, etc., enhance public relations, build a more substantial customer base, and, most importantly, increase sales and leads.
Every business should utilize social media as a part of their marketing strategy, but which platforms should each type of business use?
Facebook is currently the largest social media platform used for businesses globally. Facebook is highly beneficial for smaller businesses, businesses in the entertainment industry, real estate, and restaurants.
Youtube
Youtube is the second most visited website after Google. Youtube provides businesses with a huge opportunity to reach their audiences. Businesses in health and fitness, home/gardening, and technology industries could greatly benefit from the use of youtube.
There are about 1.2 billion people that use Instagram, and about 500 million view Instagram stories daily. Instagram shops are another asset for businesses within the app. The largest age group audience for Instagram consists of 18 to 34-year-old users. Instagram benefits businesses in the beauty and fashion industries, real estate, food/drink, entertainment, and health & wellness.
LinkedIn is utilized the most by users who are a part of generation X. It is extremely useful for business-to-business operations, networking, and recruiting. LinkedIn is an asset for industries such as information technology and services, hospital & health care, construction, education, and retail. It can also be very beneficial for small businesses.
TikTok
TikTok is very popular for obtaining the attention of Generation Z and Millennial consumers. TikTok can be best utilized for retail, fashion/beauty, art, food, health/lifestyle, and hospitality businesses.
With over 1 billion active users and thousands of influencers who use it is experiencing rapid growth, giving TikTok the power to change the advertising world, especially in Gen Z.
Twitter allows companies to connect directly with their consumers. Businesses can gain insight into their audience’s opinions on their company and their competitors. Twitter also provides insight to businesses about their consumers overall. Twitter is mainly popular with millennials, and the music, entertainment, and computer gaming industries most utilize Twitter.
Types of content to post on the different social media platforms:
Videos → YouTube, TikTok, Instagram Stories & Reels
“Timely” content → Instagram Stories, Facebook Stories, LinkedIn stories
Shopping → Facebook shops, Instagram shops, TikTok
Live streams → Youtube, Instagram Live, Facebook Live, TikTok
Connecting with other businesses → LinkedIn
Connecting with influencers → Instagram
Inspirational content → Youtube, TikTok, Instagram
Informational/ Educational Content → Youtube
